Marketing calendar of events is structured and aligned to commercial targets
PLATFORMS & PROCESSES
Systems & technology optmised to support business
New product and service development in place
New systems and processes developed
Any CRM, websites/tech stacks re-purposed to fit with the new strategy
KPI DEVELOPMENT
Objectives & key results document published
Clear understanding of lead indicators set across the business KPIs
Regular meetings for feedback on adjustments/pivots across the business on product, service and marketing
This is a process of advancement
This process is all about moving forward and creating action
Through regular weekly meetings and engagements the plan begins to roll out
Starting with the people and capabilities being onboarded, to strategy being rolled out, to platforms and systems being optimised and measurement dashboards and meetings in place to track all activity performance
Any new systems are sourced through definitive requirements and clear selection criteria
Outcomes
High performing marketing team is now in place
Marketing is a strategic pillar of the business and has a seat at the leadership table
The business is clear in the role of marketing
Good systems and processes support and integrate across all functions
Objectives and key results are locked in and understood business-wide
Regular meetings and operating rhythms are now established
