The CustomeritTM Growth System: Audit

Audit
  • 12 weeks, 4 workshops, fortnightly meetings
OPERATING MARKET
  • Detailed exploration of market size, structure & competition with critical insights and drivers
  • Analysis of existing research and building insights plan to close additional knowledge gaps
  • Understanding of the business strategy
  • Validation against market and customer analysis
  • Financial review by product, customer, segments, categories, regions 
  • A clear documentation of current business capability
  • Identify + align fit-for-purpose marketing structures with market and business needs
  • Review roles currently in place vs. roles needed
  • Portfolio analysis of entire range
  • New Product Development planning and process analysis
  • Go-to-market analysis
  • Extract all service elements and service proposition
  • Review customer needs
  • Analyse Net Promoter Score and service data
  • Audit current marketing activities such as brand positioning guidelines, communications, channels, CRM, websites, digital, PR, personal selling
  • Review tech stack ERP, CRM and marketing automation tools
  • Audit systems and opportunities for optimisation, as well as current processes and performance metrics

This is a process of analysis

  • This is a detailed process. The series of 4 workshops over a 12 week period includes the entire leadership team
  • Clients must be committed to contribute and spend time on this
  • Together we interrogate these areas like never before to form a solid foundation to building a high performing marketing function
  • Client provides detailed information in advance of workshops for bespoke sessions to be created
  • Using the N.B. Strategy Toolkits, clients and strategists work through each chapter to extract points of importance

Outcomes

  • Documented business information and extraction of what’s important
  • Gap analysis of knowledge, requirements and research brief to undertake customer insights
  • Quick wins that can be actioned immediately
  • The starting point to inform strategic decision making and future growth plans to move to the strategy stage

OUR OTHER CUSTOMERITTM MODULES

Strategy

Structure

Activation

Customers. Marketing. Growth.

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