The CustomeritTM Growth System: Activation

Activation
  • Always-on process
  • Supported by fortnightly or weekly meetings
CHANNEL ACTIVATION
  • Channel partners assigned
  • Clear KPIs and performance expectations set
  • Agencies & partners drive best results
  • Operating rhythm is established to discuss results, actions, learnings
  • Priority products and services are clear + aligned to plans
  • Strategic communications approach is applied
  • Full brand guidelines activate positioning strategy
  • Approved suppliers are activating all communications from copywriting to all creative and content executions
  • All comms have purpose, are briefed with commercial intent, exist only for customer needs
  • All product/service propositions clear and planned

This is a process of advocacy

  • This part of the process dovetails two critical features: 
  • 1. Great communications that are put in the right place, at the right time, to the right audiences
  • 2. Using all of the audit, strategy and structure components to deliver the results and track performance
  • The process becomes 'business as usual'
  • Daily, weekly, monthly reviews and feedback to always improve and get better results
  • It is an always on process where we test and learn and each part of the process is analysed and performance discussed against strategy

Outcomes

  • Detailed brand guidelines are documented and used in action
  • Communications matrix is clear and activated
  • All communications are strategic, purposeful and driving results
  • All channels are performing to agreed KPIs and processes in place to track and adapt as required

OUR OTHER CUSTOMERITTM MODULES

Audit

Strategy

Structure

Customers. Marketing. Growth.

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