Dedicated and in-depth project that runs alongside the audit process
Extensive learnings uncovered and highlighted to inform the marketing strategy
POSITION
Using audit and insights, workshops develop positioning strategy
Validate the positioning and embed internally in the organisation
Develop external customer platform
BUYER JOURNEY
Using audit and insights, workshops define customer personas and buyers’ journey
Develop a clear visualisation of customer’s pathways to purchase
CHANNEL
Using audit and insights, workshop detailed channel strategies aligned to growth plans
Develop budgeting aligned to business growth targets
Channel briefs, KPIs and agency selection
PRODUCT
Using audit and insights, workshop range and develop portfolio planning
Implement NPD process with timings and clear plans
Go to market strategies and business-aligned campaigns
SERVICE
Using audit and insights, workshop service propositions and USPs.
Develop clear messaging surrounding all opportunities
Implement processes/tools, deliver on defined experience
This is a process of articulation
This process is insight led and uses the audit to develop a bespoke brief to fill knowledge gaps and validate marketing opportunities
A detailed process which is insights led and broken down into 5 distinct areas
The process uses 3 workshops to extract and customise your routes to market
Using the N.B. Strategy frameworks, clients and strategists work through each chapter to extract the points of importance
In this stage of the process clarity is formed business wide of not just what you do, but how and why you do it.
Outcomes
Primary research on your customers and clear understanding of their needs and where opportunities exist
Documented bespoke information that starts to build your marketing strategy
For each area, a chapter of strategy is created that defines your route to market to support and improve growth. This starts to build the Customerit marketing manual
