To successfully achieve business growth, you need to be able to see the wood from the trees, to observe carefully and take special note. Nota Bene – ‘note well.’ At N.B. Strategy, that’s what we do. We work with business leaders to generate long term sustainable growth.
From understanding customers to building marketing strategy.
Our customer-focused process delivers insights that are completely tailored to the unique needs of your business and market. We’ll understand, segment and attract your customers, so that your marketing strategy will be based on fact and rooted in truth, not on misguided assumptions. We deliver actionable outcomes for immediate application through your marketing strategy: Customers. Marketing. Growth.
Our survey of 6000 SME business leaders found:
of businesses have
defined the customers
they want to serve
TO STAY PROACTIVE
BENEFITS OF YOUR
are convinced that
their customers are
the most effective for
have spoken to their
customers outside of
business as usual
MARKET: Understand your market size and structure to align your marketing strategy to areas of opportunity, not decline
ACQUISITION: Target the right customers with the right messages at the right time to drive responses
RETENTION: Increase recency and frequency of customer interactions
CHANNELS: Streamline your marketing function – remove non value-adding activities and optimise where you invest
PRODUCT & SERVICE: Products and services meeting specific customer needs are launched effectively
Strategy before tactics
Too many businesses jump feet-first into marketing tactics, without having done the foundational work of understanding customers and using that insight to shape their growth plan.
Stop wasting marketing investment
Many of our clients realised they were wasting money by jumping straight to tactical expenses, without working through the correct strategy. We’ll help you spend more time in planning, preparation and strategic development – so that when you reach the activation phase, your initiatives actually work.
‘The primary function of your business is acquisition and maintenance of your customers – every business should prioritise getting and keeping customers’
– Ted Levitt